The ATO has issued a reminder around trademarks! For background, a trademark legally protects your brand and helps customers distinguish
your products or services in the market from others. Trademarks can be used to protect a logo, phrase, word, letter, colour, sound, smell,
picture, movement, aspect of packaging or any combination of these. In short, they protect your brand, products and services.
Trademarks are different from a business name which is the name you trade under. For exclusive rights to your business name, you’ll need to protect it with a trademark. This will help you:
Trademarks are intellectual property. Other types of intellectual property include:
While you don’t need a registered trademark to apply for an ABN, registering a trademark for your business name, logo, or other sign means you have exclusive rights to use your trademark in Australia.
As a new business, you may also need to:
You can apply for an ABN and other key business registrations through the Business Registration Service. You may also need business insurance and licences to protect your business. It’s important to understand the licences and permits you need to do certain activities and help protect your business and employees.